Liu Qiangdong customers are not the first, you have to be loyal customers (video) minmi

Liu Qiangdong: the customer is not the first, you will become a loyal customer of the Tencent [editor’s note] "Forbes" recently published an article entitled "Jingdong Alibaba challenge, striving to Chinese electricity supplier boss feature article,", with Chinese Internet consumption habits change, the price is no longer the people most concerned about the quality of the products. And the service will be valued. The following is the main content of the article: one morning late last year, Liu Qiangdong, founder of Jingdong (micro-blog) walked into the conference room presided over the routine executive meeting. Prior to this, he ordered a box of ice cream on the Jingdong, to his dismay, when the ice cream has been slightly melted. He doesn’t want his company to be so sloppy. He told executives at the meeting that the company’s fresh grocery delivery business will not be expanded until the problem is resolved. In the last 30 minutes of the meeting, Liu Qiang East in discussions with executives of ice cream delivery problem. For, who moved from Procter & Gamble, a few months ago to join the Jingdong Laura (Xiong), the meeting made him feel surprised his boss. "I’m surprised," she said. "He’s so attached to this kind of thing." However, for Liu Qiangdong, this is just an ordinary day in Jingdong. Every day, he has at least two orders on the Jingdong, in order to continuously monitor the timeliness of delivery, packaging and product quality. "For the CEO of the company, it is not always the customer first, you must be the most loyal customer." "If you don’t, the values of the company will be seen as an empty slogan hanging on the wall," he said in an interview with Forbes. According to Bloomberg analysts on average expected, Jingdong’s revenue this year will grow 30% to $37 billion 500 million. The number of active customers of the Jingdong in just 12 months jumped 65% to 188 million at the end of June this year. Jingdong’s sales grew by 84% last year to $68 billion 900 million, while Alibaba’s sales rose just 27% in the fiscal year ended March. Liu Qiangdong’s success is due to the rapidly changing consumer habits of Chinese consumers. In the early stage of the development of e-commerce in China, consumers are attracted by the fact that online shopping is relatively cheap and convenient. Today, the education and health awareness of Chinese consumers has been improved, and their expectations for Internet retailers have also changed. "The user has many mature," the Chi Tsang Asia Internet research department responsible for HSBC said, "they have become richer, they hope to get higher quality products, better delivery and better customer service." China’s electricity supplier is changing the pattern of competition, more and more shoppers prefer to shop directly from the electricity supplier or self-employed. According to iResearch, these B2C sales last year accounted for more than half of the total sales of online retailers, which is the first time in history. Liu Qiangdong believes that these trends are favorable for Jingdong. Almost all of the goods sold directly to consumers by Jingdong are from 234 warehouses. Jingdong also controls delivery. Jingdong.相关的主题文章: